The black Friday shopping fiesta is over and popular provider of real-time shopper insights, InfoScout, is hard at work, crunching numbers and gathering data about the sales of gaming consoles this year. The debate between various gamers is finally over since the verdict implies Microsoft Xbox One tops the chart when comparing Wii U, PlayStation 4, Xbox 360 and various other game consoles available in the market.
If the reports are to be believed, Microsoft is performing a lot better in the gaming console sale, outperforming rival products as well as its own previous sales. The latest data reports that Xbox One has grabbed nearly 53 percent of all gaming console sales in Black Friday alone. If this data is to be believed, the sales of Xbox One has surpassed past year’s performance by a wide margin.
Behind Microsoft Xbox One, Sony’s PlayStation 4 comes at the second place with just 31 percent sales including the new Fifa 17. In contrast, sales of Nintendo’s Wii U could grab a user share of merely 6 percent. The search further reveals that the previous gaming console, Xbox 360, had higher sales in comparison to Wii U, with percent shares grabbing merely 9 percent of the market. Hence, the combined assets of Xbox gaming console puts the market share at 62 percent on the Black Friday sales. To know about the best features of Xbox One, contact the Microsoft help line.
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Gaming console rivals Sony and Microsoft had taken completely different strategies to boost their sales during Black Friday. It seems Microsoft was able to pull off their marketing strategy better. In order to increase the sales, the price of the Xbox One gaming consoles were lowered to merely $329.99 and was available for purchase in several different bundles. Sony was not able to keep up and did not provide as many package bundles. Due to this reason, the PlayStation 4 sales took a hit.
Now that it is clear Xbox One was able to outperform the rest, it remains to be seen whether Microsoft will be able to maintain this trend. In order to do so, Microsoft will have to keep the price tag lower than PlayStation 4, which goes for around $399.99. While providing similar gaming features, PlayStation focuses more on gaming experience alone. In contrast, Xbox One is able to cater to the over-all multi-media experience.
It remains to be seen what strategies Sony would employ in the future. Although it has not slashed its price until now, PlayStation 4 really needs to come up with more offers so that the users are tempted to purchase the same. Contact our Microsoft help line to know more information about the same.